Sipisode 12 // The Rise Of Craft Beer: Exploring Bold Flavors!
Body By Beer Podcast: The Rise Of Craft Beer: Exploring Bold Flavors! - Sipisode 12: Airing: 1/24/2024
*Sound of beer pouring
Introduction:
Chelsea: Welcome back to the Body By Beer Podcast! I’m Chelsea Rhoads, and with me is my best friend Liz Hess.
Liz: Hello everyone! Thank you so much for joining us today! In today’s sipisode, we’re discussing the rise of craft breweries. You can check out our previous video “has craft beer peaked? Or summited?, where we discuss the brewer’s association article that stated craft beer has peaked.
Chelse: Sit tight and relax because we’re about to get into the Ale Academy! This is our beer 101 segment that is perfect for newbies and aficionados alike.
[TRANSITION MUSIC]
Ale Academy; Beer 101
Chelsea: Ok! Let’s get into it! So, Liz, how does Exploring Unique Flavors in the World of Specialty Beers fit into the world of beer newcomers and enthusiasts?
Liz: Well, Craft breweries have mastered the art of creating distinctive beers, providing an array of options for beer enthusiasts to indulge in. From rich, malty stouts to refreshing, hoppy ales, specialty beers offer a buffet of flavors that cater to every palate. These brews are often handcrafted in small batches, allowing for careful attention to detail and a focus on quality.
Chelsea: One of the key factors that sets specialty beers apart is the use of exotic ingredients. Breweries experiment with fruits, herbs, spices, and even coffee to infuse their creations with a burst of flavor. Imagine sipping on a crisp wheat beer infused with raspberry , or a robust porter with notes of toasted coconut. The possibilities are endless, and every sip offers a new adventure for your taste buds.
Liz: Crafting specialty beers is an art form that requires expertise and passion. Brewmasters dedicate themselves to perfecting the brewing process, ensuring that every batch is crafted to perfection. Whether it’s the yeast, careful selection of malts, the precise blending of hops, or the innovative fermentation techniques, these beers are a testament to the dedication of the brewers.
Chelsea: So, how do you fully appreciate the complexities of specialty beers? Take it slow, savor each sip, and let the flavors unfold on your palate. Pay attention to the aromas, the balance of flavors, and the unique characteristics that make each beer a masterpiece.
Next time you have the chance, step out of your comfort zone and explore the world of specialty beers. You never know, you might discover your new favorite brew. Cheers to indulging in the distinctive flavors of craft beer!
Liz: Ok! That pretty much wraps up this session of Ale Academy. Remember, beer appreciation isn't just about alcohol; it's about the flavors and the craft.
Chelsea: This week's Ale Academy segment was brought to you by our Affiliate partner, The Microbrewed Beer of the Month Club! "They drank a lot of bad beer…So you don’t have to. And they are so proud of their selections that they archive online with tasting notes for every beer that they've ever featured." In our affiliate link, We have some special promo codes for you that will be in the description that offer you some sweet discounts on the monthly clubs. Make sure to check them out and make sure to click the link at the very bottom of our description to get your order in today.
Liz: It's partnerships like these that help us to keep bringing you top-notch content every week on the Body By Beer Podcast. So, if you love what you hear and want to explore some incredible beers, click on the link below, it’s a win-win for everyone involved!
[TRANSITION MUSIC]
Brew News Segment
Chelsea: Now it’s time for BREW NEWS! This segment is dedicated to bringing you the latest in craft beer news, focusing on local highlights and industry-wide trends. We've handpicked these topics from the most buzzworthy articles of the past week, ensuring you stay informed and engaged with what's happening in the world of craft beer.
Chelsea: Australian Open star becomes honorary Aussie after downing a fan's beer and signing bottle:
Emma Navarro celebrated her second-round victory at the Australian Open by engaging with fans in a uniquely Australian manner - she drank a fan's beer and signed the bottle. This gesture endeared her to the local crowd, earning her the status of an honorary Aussie. Navarro, who has had a remarkable rise in the tennis world rankings, is making her Australian Open debut and has reached the third round of a Grand Slam for the first time. Her down-to-earth off-court demeanor contrasts with her serious on-court presence, further boosting her popularity among Australian tennis fans.
Liz: This is a great story about diversity: Rupee Beer Expected To Continue Exponential Growth In 2024
Rupee Beer, founded by brothers Van and Sumit Sharma, has seen rapid growth since its 2021 launch in Maine. Expanding from local sales to being available in 14 states and shipped to 45, Rupee Beer is now planning international expansion into the European Union and UK. Born from a pandemic-inspired idea to create a lager pairing well with spicy Indian cuisine, Rupee Beer has successfully introduced unique flavors, including a basmati rice-based lager and a seasonal mango wheat ale. Their growth reflects an innovative blend of Eastern and Western brewing traditions.
Liz: Ok, that’s going to do it for our brew news today. We hope you enjoyed, and remember please drop any links or articles in the comments so we can discuss some of your favorite articles in the brewing industry!
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Hoptimistic Inquiries & Community Stories Segment: Q & A
Chelsea: And now, It's time for – Hoptimistic Inquiries! Take us away, Liz:l.
Liz: Alright, the topic this week is ‘what are breweries doing in the digital world to stand out? Did you know that craft breweries are not only winning over beer aficionados with their delicious brews, but also with their digital marketing strategies?
Chelsea: Craft breweries across the globe are using social media platforms like Instagram, Facebook, TikTok and YouTube to stand out in this crowded industry. By showcasing their unique brewing techniques and the creative process behind their beers, these breweries are able to engage with their target audience in a whole new way.
Liz: Through captivating photos and videos, craft breweries are able to tell a visual story, taking beer enthusiasts on a journey from the hops to the glass. But it's not just about pretty pictures and interactive videos. Craft breweries are also leveraging the power of hashtags to amplify their reach and connect with beer lovers worldwide.
Chelsea: By using popular beer-related hashtags like craftbeer and beerlover, breweries are able to tap into existing communities and expand their reach beyond their local markets. But it doesn't stop there. Craft breweries are also using influencer marketing to spread the word about their unique brews. By partnering with popular beer bloggers,Instagrammers, Tiktokers, YouTubers and the like, breweries can tap into their dedicated followers and gain exposure to new audiences.
Liz: Craft breweries understand that in today's digital age, standing out is more important than ever before. That's why they're using digital marketing to not only showcase their exceptional beers but also to build brand loyalty and connect with their customers on a personal level.
So next time you're scrolling through your social media feed, keep an eye out for these craft breweries and the incredible beers they create. Cheers!
Chelsea: So that will wrap up our hoptimistic inquiries segment. We love hearing from you, the new beer drinker and the beer lover, so keep those questions and stories coming!
[Transition Music]
Main Segment
Chelsea: Welcome to our main segment today where we’re going to discuss How Craft Breweries Found Themselves on A Rise! Let’s Dive into the World of Real Ale." We'll uncover the extraordinary journey that has revolutionized the craft beer industry.
Liz: Craft breweries have emerged as the pioneers of the brewing world, challenging traditional norms and redefining what it means to enjoy a beer. In recent years, there has been an explosion of small-scale breweries, where passion meets creativity, yielding a whole new array of flavors and experiences.
Chelsea: There is also the darker side of a ‘fall’ of the craft brew industry or even stating that it has peaked, but before we give up hope let’s talk about how craft brewers pride themselves on using only the finest ingredients, ensuring that each sip is a masterpiece. From locally-sourced hops to unique yeast strains, these artisans create beers that are a true reflection of their craftsmanship. Which is why the surge and perhaps the sudden plateau. It’s a hard job maintaining that much creativity.
Liz: But it's not just about the taste; it's about the community. Craft breweries have become hubs of social interaction, bringing people together to savor their brews and engage in lively conversations.What sets craft breweries apart from your favorite domestic beer, is their dedication to experimentation. No flavor combination is off-limits, leading to the birth of countless innovative and unexpected brews that push the boundaries of what beer can be.
Chelsea: With breweries emphasis on quality, creativity, and community, craft breweries are reinvigorating the art of brewing, captivating both connoisseurs and newcomers alike.So, next time you raise a pint, take a moment to appreciate the craftsmanship behind every sip.
Liz: Thanks for watching our deep dive into the world of craft breweries. This week’s sipisode is brought to you by Mustard Later. The Craft Beer Digital Marketing and Influencing Hub. When you don’t have time to catch-up, mustard later.
Alright, beer lovers, it's time for some beer facts! Welcome to the Beer Facts' segment where we chat about fun facts about beer!
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Sips of Wisdom: Beer Facts
Chelsea: I’m always excited to get into some Sips of Wisdom to share with you all. This is my absolute favorite part because these are the conversation pieces that I love to elaborate on and they can last a shift or a lifetime.
Chelsea: On January 24, 1935, the first beer can was sold.
Krueger's Cream Ale and Krueger's Finest Beer hold a special place in beer history as the first beers to be sold in cans, marking a significant innovation in the beverage industry. This change was met with overwhelming enthusiasm from the public, gaining a remarkable 91 percent approval rating. The introduction of canned beer revolutionized the way people consumed and enjoyed beer, offering a new level of convenience and portability. This shift not only reflected changing consumer preferences but also set a new standard in beer packaging, influencing the industry for generations to come.
Liz: Athletic Brewing Company in Stratford, CT, achieved a remarkable milestone in 2022 by ranking as the 23rd top producing brewery in the United States. This is particularly noteworthy because their ranking is among all breweries, not just craft breweries. Athletic Brewing Company specializes in non-alcoholic beers, a segment that has seen growing popularity. Their success in reaching such a high rank among all U.S. breweries reflects a significant shift in consumer trends towards healthier, non-alcoholic options and showcases the company's ability to innovate and appeal to a broad audience.
We’ll keep you posted on the top producing breweries of 2023 when the report is released, this one came out in April of 2023 so we are anticipating it will be released in a few months.
That’s it for the beer facts today. Stay with us for a round of 'Brews and Bites' where we pair our favorite beer with our favorite bites."
[Transition Music]
Brews & Bites Segment:
Liz: We’re always excited for eats and drinks, and that is because it is near and dear to us, the food and beer pairing!
Ok, Let’s get into it… this is BREW & Bites!
This week we’re going to malts and how they effect our favorite eats and treats
Chelsea, why don’t you start us out with some pairings:
Chelsea: We’re going to get into the fascinating world of different malts and discover how they impact our favorite beers and foods. Malts, the backbone of many beers, are grains that undergo a meticulous process of germination and drying. This process, known as malting, gives the grains their unique characteristics and flavors.
Liz: First up, let's talk about the pale malt. Derived from lightly kilned barley, it imparts a crisp and clean taste to beers, making it the go-to choice for classic styles like Pilsners and Pale Ales. Its light color also adds a touch of brightness to your culinary creations.
Chelsea: Now, let's explore the darker side of malts. The roasted malt, with its rich color and robust flavor, adds depth and complexity to stouts and porters. Imagine the velvety smoothness of a chocolatey stout or the intense aroma of a coffee-infused porter. These malts elevate not just your beers but also your desserts and savory dishes.
Liz: Next, we have the caramel malt. As its name suggests, it brings a delightful sweetness and caramel-like aroma to beers. Its malty richness pairs beautifully with roasted meats, adding a tantalizing depth of flavor to your culinary endeavors.
Chelsea: Let's not forget about the smoky malt. This distinct malt, made from kilned barley sometimes dried over a peat fire, imparts a unique smoky flavor reminiscent of a campfire. It elevates your favorite Scotch Ales and lends a touch of intrigue to grilled meats and even desserts like smoked chocolate.
Liz: And finally, we have the specialty malt, which adds character and individuality to your beers and foods. From biscuity notes to fruity undertones, these malts provide endless possibilities for creative brewing and culinary experimentation.
Chelsea: So, whether you're a beer enthusiast or a culinary explorer, understanding the impact of different malts is the key to unlocking a whole new world of flavors. Experiment, create, and savor the incredible transformation that diverse malts bring to your favorite beverages and culinary delights.
Liz: As always, in each pairing, the goal is to either complement or contrast the flavors of the dish with the hop profile. Thank you for tuning into our Brews n Bites segment today.
Chelsea: This week’s segment of the Brews N Bites is brought to you by The Original Gourmet Cheese Club. Each month, you can embark on a flavorful journey with a selection of the finest traditional and artisan cheeses from around the globe, including award-winning varieties from both local American producers and renowned international cheesemakers. Accompanying your cheese is an informative 'In Pursuit of Cheese' newsletter, offering insights into the cheeses' origins, tasting notes, and pairing suggestions. The expert cheesemongers, with international experience and accolades, ensure each cheese reaches its peak flavor in meticulously maintained cheese "caves". With over 25 years of expertise in packaging and shipping, the Gourmet Cheese Club guarantees your cheese arrives in perfect condition, ready for you to savor as intended.
Liz: Make sure to click the link at the very bottom of our description to get your order in today. Just a heads up, while the Gourmet Cheese of the Month Club didn't pay us to sing their praises, we do have an affiliate link. We’ve also included some special promo codes that are good through the end of the month. If you click through and decide to subscribe to their amazing cheese selections, we'll get a small kickback. It's partnerships like these that help us keep bringing you top-notch content every week on the Body By Beer Podcast. So, if you love what you hear and want to explore some incredible cheeses (and beers!), it’s a win-win for everyone involved!
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Craft Beer Countdown: Top 10s with Body By Beer
Chelsea: It’s time for our Top 10 List on the Body By Beer Podcast. This week’s top 10 list is: 10 Mind-blowing Beer Style Facts
Let’s jump right in Liz!
Liz: Ok! We’re uncovering fascinating facts about beer styles that will blow your mind. So grab a cold one and get ready for 10 mind-blowing beer style facts!
Chelsea: Fact 1: Did you know that the world's oldest known beer recipe dates back to ancient Mesopotamia, over 4,000 years ago? Those Sumerians sure knew their way around a brewery!
Liz: Fact 2: Ever heard of a style called Gose? It originates from Germany and is known for its unique salty and sour flavors. Talk about a taste bud adventure!
Chelsea: Fact 3: Belgium is renowned for its beer, but did you know they have a special style called Lambic? What sets it apart is the wild yeast used for fermentation, giving it a distinct funky flavor.
Liz: Fact 4: If you think beer is just for chugging, think again! There's a traditional Danish beer style called Akvavit (aq·ua·vit), where the beer is aged in oak barrels and infused with spices. Truly a sipping experience!
Chelsea: Fact 5: Have you ever tried a Rauchbier (rowk-beer)? This German style is known for its smoky flavor, thanks to malts dried over open flames. It's like sipping a campfire in a glass!
Liz: Fact 6: We all know about India Pale Ales, but have you heard of Black IPAs? These dark beauties combine the hoppy bitterness of an IPA with the rich roasted malt flavors of a porter or stout. Yum!
Chelsea: Fact 7: Love coffee? Then you'll love Coffee Stout! Brewed with coffee beans, this beer style packs a double punch of caffeine and deliciousness. Talk about waking up your taste buds!
Liz: Fact 8: Here's a surprising style from Finland called Sahti. It's made with juniper berries and branches, producing a unique and earthy flavor that'll transport you to the Nordic forests.
Chelsea: Fact 9: Get ready to pucker up for Berliner Weisse! Originating from Germany, this style is known for its refreshing tartness and often served with flavored syrups like raspberry or woodruff.
Liz: Fact 10: Last but not least, we have the Japanese style called Sake Beer. Combining the flavors of rice wine and beer, this fusion will take your taste buds on a journey to the Land of the Rising Sun.
Chelsea: Thanks for joining us on this beer style adventure! Cheers, and stay curious and keep exploring the wonderful world of beer!
End the Sipisode!
Chelsea: And thank you for joining and supporting us this week on the Body By Beer Podcast. We hoped that you enjoyed the sipisode!
You can catch a new sipisode of the Body By Beer Podcast every Wednesday on your favorite podcast listening platform; Apple, YouTube, Spotify, etc. Please, if you haven’t already, rate and leave a review of the podcast. This really helps us grow and reach a wider audience.
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Liz: Cheers to making some incredible memories with us this week! Join us next time on the Body By Beer Podcast for another sipisode full of insights and fun.
We’ll continue to explore more fascinating tales from around the world of beer. If you have any suggestions or stories to share, drop us a comment. Thank you for listening!
Chelsea & Liz: "Cheers!"
