Sipisode 11 // Breweries Reinvent in Quiet Seasons!

In Sipisode 11 of the Body By Beer Podcast we're discussing the perceived slower months of the year as it relates to the brewing industry. In the quieter months, breweries innovate and diversify, creatively enhancing operations. They focus on unique brews, customer engagement, and optimizing processes to maintain interest and boost seasonal business.

Body By Beer Podcast: Breweries Reinvent in Quiet Seasons! - Sipisode 11: Airing: 1/17/2024

*Sound of beer pouring

  1. Introduction:

Chelsea: Welcome back to The Body by Beer Podcast, where we explore all things craft beer with a fun, educational twist. I'm Chelsea, and with me is my best friend, Liz.

Today this sipisode is brought to you by [Mustard Later]. [Mustard Later is the Craft Beer Community’s Marketing, Consulting and Influencing Hub. 

When you don’t have time to catch up, Mustard later!] 

Liz: Hello everyone and thank you for joining us today! Before we start this podcast, make sure to hit that subscribe button and leave a comment below that you subscribed and we'll make sure to reply back to your comment.


You can catch a new sipisode of the Body By Beer Podcast every Wednesday on your favorite podcast listening platform; Apple, YouTube, Spotify, etc. Please, if you haven’t already, rate and leave a review of the podcast. This really helps us grow and reach a wider audience. 


Chelsea: That's right, Liz. In today’s sipisode, we’re discussing Innovation and Diversification in Brewery Operations During Slower Months. The discussion focuses on creatively expanding beyond traditional draft beer sales to maintain revenue and customer engagement during typically slower periods, like January.


Liz: That’s right, Chelsea. Overall, we’re discussing a proactive, creative approach to overcoming the challenges of seasonal fluctuations in the brewery business. We’re emphasizing the importance of adapting and finding new ways to engage and satisfy customers.


Chelsea: Make sure to check out Sipisode 2, that highlights the importance of holiday events and prioritization, and also Sipisode 4 where we discuss analyzing your customer data and knowing your audience. Links to each Sipisode are included in the description.


Sit tight though, because we’re about to get into the Ale Acedmy our beer 101 segment that is perfect for newbies and aficionados alike. 


[TRANSITION MUSIC]


  1. Ale Academy; Beer 101


Chelsea: This week's Ale Academy segment is brought to you by our Affiliate partner, The Microbrewed Beer of the Month Club! "They drank a lot of bad beer…So you don’t have to. And they are so proud of their selections that they archive online with tasting notes for every beer that they've ever featured." 


Make sure to click the link at the very bottom of our description to get your order in today. Just a heads up, while the Microbrewed Beer of the Month Club didn't pay us to sing their praises, we do have an affiliate link. If you click through and decide to subscribe to their amazing beer selections, we'll get a small kickback. 


It's partnerships like these that help us keep bringing you top-notch content every week on the Body By Beer Podcast. So, if you love what you hear and want to explore some incredible cheeses (and beers!), it’s a win-win for everyone involved!


Ok! Let’s get into it!


So, Liz, how does Innovation and Diversification in Brewery Operations During Slower Months fit into the world of beer newcomers and enthusiasts?


Liz: Sure! Let me explain and talk you through how we’ll go about this. Easy, it’s inclusive, and educational and it appeals to a wider audience. So what is it? Well, today, we're going to talk about something really exciting and educational - ordering beer flights at a brewery, especially during Damp January. It's a fantastic way to explore the world of beer with an adventurous mentality, while being responsible and mindful.


Chelsea: That's right. Beer flights are not just about tasting different beers; they're an educational experience. They allow you to sample a wide variety of beer styles in one sitting. It's a mini-tour of the brewery's offerings, and if you’re struggling to find that unique experience at the brewery, this is a great way to find that experience. You’re not just having the same type of IPA but you’re having that breweries IPA. This is how you can identify the unique qualities of the beer and how that relates to the brewer and their taproom.


Liz: Absolutely, Chelsea. And when it comes to flavor exploration, flights are invaluable. You get to taste and compare different and unique flavors, aromas, and mouthfeels. This really helps in developing a more refined beer palate.


Chelsea: And let's bring in Damp January as well. Flights are perfect for this as they typically consist of smaller pours. This means you can enjoy your new found love for beer in moderation, which is great for pacing your drinking.


Liz: That's so important, Chelsea. It encourages mindful drinking. You focus more on the flavors and the experience, rather than the quantity of beer.


Chelsea: For sure. And for those ordering flights, especially our ale academy listeners, here are a couple of tips. First, don't hesitate to ask for recommendations, especially if you’re new to beer or the brewery. The staff can guide you based on your preferences or the brewery’s specialties.


Liz: And remember, sequence matters. Order your flight from light to dark or from low to high ABV. This helps prevent stronger flavors or higher alcohol content from overpowering your palate early on.


Chelsea: Great point! Another cool thing about flights is the chance to try seasonal or special brews. Breweries often include these unique or experimental options in their flights, offering a taste of something new and exciting. This is how they’re including you in their growth and understanding as you, the beer consumer. They want to know what you like and what you don’t like. 


Liz: That's a great way to find your new favorite brew too. Sampling a range of beers can lead to some amazing discoveries that you might want to enjoy in larger or more often quantities later on.


Chelsea: And let’s not forget, beer flights are not just about the beer; they're a social and fun experience. They're great for sharing with friends, making for an interactive beer tasting adventure. Sharing your thoughts on taste, aroma and mouth feel is how you expand your knowledge within the community too.


Liz: Definitely! Engaging in conversation about the different beers in your flight with friends or brewery staff can really enhance your understanding and appreciation of beer. It's all about the shared experience.


Chelsea: Speaking of enhancing your experience, taking notes is a fantastic idea. Maybe not for me, but Liz would be into it. But seriously, Jot down your thoughts on each beer in the flight. It can help you remember your favorites and learn more about your taste preferences. This is definitely that extra level of effort, not for everyone but it could be fun to look back on later in your beer drinking adventures.


Liz: Absolutely! To wrap up, for our ale academy listeners, remember that ordering beer flights is more than just a way to try different beers; it's about embarking on a journey through the art and science of brewing. And to final that unique experience at the brewery.


Chelsea: It allows for a deeper connection to the beer, the process behind it, and the story of each brewery, all while maintaining a mindful approach to drinking.


Liz: So next time you're at a brewery, consider getting a flight. It's educational, fun, and a great way to appreciate the diverse world of craft beer.


Chelsea: Ok! Thanks for joining us in the Ale Academy segment. That pretty much wraps up this session of Ale Academy. Remember, beer appreciation isn't just about alcohol; it's about the flavors and the craft.


[TRANSITION MUSIC]

  1. Brew News Segment

Liz: Now it’s time for BREW NEWS! This segment is dedicated to bringing you the latest in craft beer news, focusing on local highlights and industry-wide trends. We've handpicked these topics from the most buzzworthy articles of the past week, ensuring you stay informed and engaged with what's happening in the world of craft beer.

  1. Chelsea: Fun fact about NA options: White Claw released a 0% Seltzer option and it’s drawing a bit of mockery throughout the social media world. This non-alcoholic version of the popular hard seltzer has attracted both mockery and praise from consumers. While some view it as a simple seltzer water, others appreciate its non-alcoholic option amid rising beer prices. The response reflects varying consumer preferences in the growing market for non-alcoholic beverages. 

  2. Liz:  Ah, I drew the tech straw and I’m so happy about that! There is a new homebrewing machine, that was showcased at CES this year, it’s called ExoBrew, and it’s designed to make beer brewing accessible for beginners. It simplifies the brewing process, aiming to appeal to those who may find traditional homebrewing methods daunting. The device offers a user-friendly approach, potentially attracting a new audience to the craft of brewing beer at home. So this sucker basically is a super smart brew system that all you have to do is drop in the ingredients and the machine and an app take care of the rest. It does have the ability to brew your own crafted recipe, but like every customizable thing there is a subscription cost that comes with it. 

    1. I think this is pretty cool from the same stand point that I think brewing my own coffee at home is cool and saves me a crap ton of money. 

  3. Chelsea: This next one is a bit more controversial of an article from BBC News, that highlights the craft beer industry giant, Brewdog. “Craft beer giant Brewdog abandons real living wage for employees”. Brewdog is shifting away from it’s previous commitment of paying its employees the real living wage, set to increase to 13.5 lbs this year, back to the UK's national minimum wage, which is around12 lbs an hour for those working in London (the wage is less for those working outside of london), The wage is viewed as a significant step backwards, especially during a what is viewed as a cost of living crisis. This change highlights the challenging balance between company profitability and fair employee compensation, particularly in comparison to the ongoing struggle for adequate wages in the US service industry. Brewdog's decision, contrasted with its previous commitment to better wages, points to the complexities businesses face in maintaining ethical labor practices while managing financial pressures. 


Now, whether you are aware or not, Brewdog has a laundry list of controversies associated with its brand, even outside of the employee copensation conversation. In June of 2021, there was ‘open letter to Brewdog’ published by around 100 former employees that cited a culture of fear and personality. Yikes! The CEO has since endorsed publications that dispute the comments, and he even stated that he’d be putting 5% of his stake of ownership in the company into an employee ownership trust to help build a better culture within the company.



Chelsea: Ok, that’s going to do it for our brew news today. We hope you enjoyed, and remember please drop any links or articles in the comments so we can discuss some of your favorite and/ or controversial articles in the brewing industry!


[TRANSITION MUSIC]


  1. Hoptimistic Inquiries & Community Stories Segment: Q & A


Chelsea: And now, It's time for a super exciting segment we like to call 'Hoptimistic Inquiries.' It's all about the innovative and community-focused ideas for breweries and taprooms, especially during these slower months.


Liz: We've got a bunch of amazing suggestions from the incredible craft beer community, and we’re excited to get into them. From experimental brews to dog-friendly initiatives, we're covering it all. So grab your favorite brew, and let's get started!


Chelsea: We’ve been reading about community suggestions for the brewery taproom's slower months, and we thought they're really insightful and we wanted to talk about them. We actually saw this one one the Craft Beer Professionals group. This is a group where craft beer professionals go to get industry advice. One of our favorite suggestions, from this particular topic, was the small-batch experimental brews - only making 5 to 10 gallons. Sometimes getting really wild with the flavor profiles. It's a great way to experiment with flavors without a huge commitment, right?

Liz: Absolutely. Brewers know it's like having a mini science lab in the brewery. And the best part? Customers get to be a part of this experimental journey with them. It's not just about trying new beers; it's about being part of the creation process. There’s nothing more inclusive for your community than allowing them to be a part of your creation process.


Chelsea: And talking about creativity, how clever is selling dog treats made from spent grain? This has always been one of my favorite reuse stories. It's recycling at its finest and taps into the pet lover market. Breweries could even host pet-friendly, or adoption events in the taproom to complement this. 


Liz: Love that! It adds an additional dimension to the term 'community.' We’ve been talking a lot about offering non-alcoholic products, like hop waters, non-alcoholic beers and even sodas. One person brought up that they bring in ice cream and have the option for an ice cream float for their customers. That option definitely appeals to the families that make their way into brewery taprooms. 


Chelsea: Right, it's like saying, "Hey, there's something here for everyone!" Now, one of my favorites and I think one of the best revenue generators - the mug club membership. It’s a solid strategy for building customer loyalty and a steady revenue stream. It builds on the longevity of the community offered by the brewery. And as far as numbers go it’s a great way to bump up revenue during slower months initially, but the overall numbers are highlighted by the loyalty and consistency of the people that sign up for the membership.


Liz: For sure. Brewery’s can even have themed nights or special brew releases for club members. It adds exclusivity and a sense of belonging. Plus, it keeps them engaged all year round. It really highlights on the exclusivity and pride that comes with a membership. 


Chelsea: Diversifying into swag, food, and other merchandise - that's just smart business. You’re never just selling beer; you’re selling an experience, a lifestyle. Collaborations with local artists or businesses could really spice this up as well. 


Liz: Yes, and it's great for brand visibility. Every t-shirt or glassware item is a walking advertisement. Stickers anyone?! I don’t tend to lean on the side of selling them, but giving them away. It’s the idea of continually giving away that free sandwich to bring awareness to your establishment and brand. Events and community engagement are key too. Think art shows, local music nights, or even beer education classes. Speaking of education classes, reach out to us for hosting an event at your space!


Chelsea: Exactly! As an establishment you’re creating a destination, not just a taproom. And that's what will keep people coming back, especially during these slow months. It's all about the experience, making each visit unique and memorable. 


Liz: I ran into a craft beer lover recently that made the comment that finding a unique experience at a local brewery had become a fleeting idea. They were under the impression they had to go out of their way to experience something unique in the craft beer world. That caught our attention, for sure. Somehow the magic, for them, seemed to dissipate with all the available taproom options. For them, each taproom was offering the same experience. It made me a little sad. 


Chelsea: Couldn't agree more. That makes me sad as well. You know  these strategies we’re talking about are not just band-aids for the slow season. They're absolutely foundational for building a resilient, engaging business model that resonates with the community. You have to find a way to stand out and be unique. Or to some you’re just another drink that they can get at any brewery on the corner. I know that’s a little harsh, but I also think it’s relevant.


LIz: Absolutely. Growing is about innovation, inclusivity, and community. Your brewery and taproom are not just in the business of brewing beer; your’re in the business of creating experiences. So, cheers to that!


So that wraps up our hoptimistic inquiries segment. We love hearing from you, talking to the community of craft beer professionals and enthusiasts, alike. Keep those conversations flowing!


[Transition Music]


  1. Main Segment 


Chelsea:Let’s jump into the main feature of The Body by Beer Podcast. Today, we're continuing our conversation of brewery business tips by diving deep into a topic that's close to our hearts and essential for both industry pros and craft beer enthusiasts alike - Merchandise!


Liz: That's right, Chelsea! We're talking about merch and how it's not just about branding. It's about inclusivity, especially appealing to women in the craft beer world. And hey, spring is just around the cold front corner. It’s definitely time to get some spring samples in.


Chelsea: Absolutely! And to all the breweries out there, a little tip: stop ordering merch without really knowing what it looks, feels, and fits like. Get some samples in! It's crucial to your costs and more importantly your customer base, to understand your merchandise before you commit.


Liz: Speaking of understanding, the best breweries out there know how to appeal to multiple groups of people. I would love to hear from our listeners, how they talk about their customer base. Who are they? What do they like (besides beer)? What are they into? Where do they travel? Etc. Merch is a fantastic way to be a better listener to your customer base, and welcoming to new combers and members alike.


Chelsea: So true. We’re talking about recognizing the diversity of your customer base. And for all you enthusiasts listening, think about the kind of merch you love. What draws you to it? Comfort? Style? The message it sends? Support to your favorite brews and bartenders? 


Liz: Speaking of style, let’s touch on the trending fashions coming in. We've been keeping an eye on the latest trends, and there's some really cool and comfortable stuff on the horizon.


Chelsea: Definitely, and we want to extend an offer to our industry professionals that are listening . If you're thinking about expanding or evaluating your current merch line, we're here to help. We're offering consulting calls to dive into this further.


Liz: This is especially important in a male-dominated industry. It's easy to overlook certain perspectives, but we're here to bring those to the forefront. Remember, merch is more than just products; it's a statement about who you are and who you welcome.


Chelsea: Exactly, Liz. If you’re brewery owner/manager looking to revamp your merch line or even just getting started, we're here to guide you.


Liz: So, reach out, we’re easy to find, and let’s make your merch stand out! Let's create something that truly represents your brand and appeals to everyone in your target audience.


Chelsea: And to our craft beer enthusiast listeners, we'd love to hear your thoughts too! What kind of merch excites you? What would you like to see more of in the craft beer scene? Your input is invaluable. We’re here for you and we’re here to help. We’re not just you’re how to drink beer buddy, but how to look good doing it! :) 


Liz: Alright, beer lovers, it's time for some beer facts! Welcome to the Beer Facts' segment where we chat about fun facts about beer!


[Transition Music]

  1. Sips of Wisdom: Beer Facts

Chelsea: I’m always excited to get into some Sips of Wisdom to share with you all. This is my absolute favorite part because these are the conversation pieces that I love to elaborate on and they can last a shift or a lifetime. Ok, Liz, why don’t you take us on our first journey of facts!


  1. Liz: Sure thing. This one is fun to say out loud! The Icelandic brewery Steðji (Sti-Gee) created a unique beer called Hvalur (vel- er) 2, which includes an unusual ingredient: smoked whale testicles. This beer was first brewed in 2015 and is made using a testicle from the fin whale, which is smoked in sheep's dung. This distinctive smoking method is a part of an old Icelandic tradition, given the scarcity of trees in Iceland. Each testicle used in the brewing process weighs between 15 to 18 pounds. Hvalur 2 is brewed annually for the Thorri festival, a traditional Icelandic event held in January and February. The beer has sparked controversy and criticism from anti-whaling campaigners, who view it as an inappropriate use of whale parts and a disrespectful marketing tool. Despite these criticisms, the brewery defends its practice by citing Icelandic traditions and culinary history, which includes using every part of an animal and consuming foods like fermented shark and sour whale fat during the Thorri feast. 

    1. What about you Chelsea? What do you have for us?

  2. Chelsea: We were thinking on the recent Arctic Wild Card Chiefs and Dolphins game, it was quite an event to remember! Did you catch it or hear about it? There was a fascinating phenomenon with Mich Ultras exploding and draft beers freezing right in their plastic cups. Fans were even doing the Dairy Queen test, turning their draft beers upside down, and to everyone's amusement, not a drop of beer fell out. This makes sense when you think about it: beer freezes at 28 degrees Fahrenheit, and the game kicked off in a staggering -4 degrees temperature, with wind chills plunging to -27 degrees. No wonder those beers turned into icy sculptures!

  3. Liz: In Japan, there's a thoughtful and inclusive practice where beer cans feature braille markings. This is to help visually impaired individuals distinguish them from non-alcoholic beverages like soft drinks. This consideration highlights Japan's commitment to accessibility and inclusivity, ensuring that visually impaired people can independently identify and choose their preferred drink. This initiative is a great example of how small design changes can make everyday products more accessible and user-friendly for everyone in the community.


Chelsea

Chelsea: That’s it for the beer facts today. Stay with us for a round of 'Brews and Bites' where we pair our favorite beer with  our favorite bites."


[Transition Music]


  1. Brews & Bites Segment:


Liz: We’re always excited for eats and drinks, and that is because it is near and dear to us, the food and beer pairing! 


This week’s segment of the Brews N Bites is brought to you by The Original Gourmet Cheese Club. Each month, you can embark on a flavorful journey with a selection of the finest traditional and artisan cheeses from around the globe, including award-winning varieties from both local American producers and renowned international cheesemakers. Accompanying your cheese is an informative 'In Pursuit of

Cheese' newsletter, offering insights into the cheeses' origins, tasting notes, and pairing suggestions. The expert cheesemongers, with international experience and accolades, ensure each cheese reaches its peak flavor in meticulously maintained cheese "caves". With over 25 years of expertise in packaging and shipping, the Gourmet Cheese Club guarantees your cheese arrives in perfect condition, ready for you to savor as intended.


Make sure to click the link at the very bottom of our description to get your order in today. Just a heads up, while the Gourmet Cheese of the Month Club didn't pay us to sing their praises, we do have an affiliate link. If you click through and decide to subscribe to their amazing cheese selections, we'll get a small kickback. It's partnerships like these that help us keep bringing you top-notch content every week on the Body By Beer Podcast. So, if you love what you hear and want to explore some incredible cheeses (and beers!), it’s a win-win for everyone involved!


Ok, Let’s get into it… this is BREW & Bites! 


This week we’re going to use our knowledge of flights that we learned in the ale academy today and pair them with beer styles available at the brewery. We’re doing this one in the fashion of picnics!


Chelsea, why don’t you start us out with some pairings:


Chelsea: As we learned in ordering our flights, generally you want to start off sampling your flight from light to dark. Starting off with a light lager or pilsner, these beers are crisp and have a subtle maltiness. Pairing them with fresh vegetable sticks and a light dippin sauce like ranch or tzatziki, or simple bruschetta, complements the beer’s lightness. And cheese-wiz, a mozzarella or mild cheddar is just perfect. The mildness of the cheese allows the delicate malt and hop characteristics to really shine.


Liz: Moving on to wheat beer or hefeweizen, which often have citrus and spice notes. We’d recommend Lemon zest flavored hummus with pita chips, or fruit slices. And a creamy goat cheese or Gouda. These snacks accentuate the beer's natural citrus flavors, while the light, crisp texture of pita chips or the sweetness of fruit slices complements the beer's light and often fruity character. Creamy goat cheese or Gouda balances the beer's light, fruity acidity with their smooth and rich textures, enhancing the overall tasting experience.


Chelsea: For IPAs, known for their hoppy bitterness and citrus or pine notes, go for spiced nuts, or sharp cheddar cheese cubes. The spiciness and bold flavors of these snacks stand up beautifully to the intensity of the IPA. Blue cheese or a spicier pepper jack cheese? Even better!


Liz: Stout or Porter time! These rich, dark beers with chocolate, coffee, or caramel notes pair wonderfully with dark chocolate squares, caramelized nuts, or beef jerky. And for cheese, an aged cheddar or smoked gouda complements that robust profile.


Chelsea: And Don’t forget my favorite! A Sour Ale or Gose, with their tart and sometimes salty flavors. Pair these with pickled vegetables, or a tangy fruit. And a tangy cheese like feta or Brie? It mirrors the beer’s acidity perfectly.


Liz: And for one of my favorite and for you Belgian Ale lovers, this one's for us. Spiced cake, or gingerbread cookies complement the rich, complex flavors with fruit and spice notes. And a rich Camembert or Havarti cheese? Just amazing because the complex, often fruity and spicy flavors of the ale complement the creamy, deep flavors of these cheeses.


Chelsea: Didn’t pack a picnic or you’re missing some snacks to go with your flight? And now you’re relying on brewery offerings, don’t hesitate to ask for recommendations. Breweries often have snacks or meals designed to complement their beer. From light snacks for lagers to hearty, spiced snack for Belgian ales, there’s something for every beer style. Fingers crossed anyway! :) 

Liz: As always, in each pairing, the goal is to either complement or contrast the flavors of the dish with the hop profile. 


We appreciate you tuning into the brews and bites, and we hope you’ve enjoyed this weeks segment on the Body By Beer Podcast. We’ve also included a link to our holiday beer lover gift basket idea that can easily be turned into a picnic. This video sheds further light on what snacks to pair with your favorite flight of beers. And for you cheese lovers out there we’re now a part of the Gourmet Cheese of the month club as well. This paried with the Microbrewed Beer of the month club is a great way to continue to taste and experiment your way into beer aficionado level. You can find the links to join both of these fantastic monthly clubs in the video description.


[Transition Music]

______________________________________________

  1. Craft Beer Countdown: Top 10s with the Body By Beer Podcast


Chelsea: It’s time for something new and exciting! Why add more to greatness? Because that’s the theme of innovation and growth at it’s finest. We’re introducing, this week, the new ‘Top 10s with the Body By Beer Podcast’. These top 10 will range from all of our segments. So, could be news, events, beer 101, beer and food pairing, history, and so on. Let’s jump right in Liz!

Liz: Right, so the question is, based on our over arching theme of innovation and diversity in the brewing industry, what would be an engaging Top 10 list to talk about?


Chelsea: Funny how the answer is always in the question. Ha! What does that mean? Well, based on the above our start to the top 10 list will inaugurate with the “Top 10 Innovative and Diverse Strategies for Breweries to Thrive Year-Round". They are from 10 - 1. 


#10, Inclusive and Diverse Marketing: Marketing strategies that appeal to a diverse customer base. They reflect the changing demographics of craft beer enthusiasts. 


Liz: #9, Digital Engagement and Online Sales: Breweries can use digital platforms for marketing, customer engagement, and direct-to-consumer sales.


Chelsea: #8, Collaborations and Partnerships: Collaborating with other breweries or local businesses for special brews or events, fosters a sense of community and innovation.

Liz: #7, Branded Merchandise and Apparel: Branded merchandise is an exceleltn revenue stream and an even better marketing tool.


Chelsea: #6, Loyalty and Membership Programs: Implementing mug clubs or loyalty programs, boost sales and foster a sense of community.


Liz: #5, Interactive Events and Experiences: Beer tasting and pairing workshops, brewery tours, or community-focused events engage customers.


Chelsea #4, Unique Food Pairings and Offerings: Breweries can integrating unique food options, like partnering with local food trucks or offering artisanal snacks, to enhance the drinking experience. ** See our flight beer and food pairing for suggestions on what kind of snacks to order for your brewery based on beer styles.


Liz: #3, Non-Alcoholic Beverage Options: NA beers and creative non-alcoholic offerings, like craft sodas, cater to a wider audience.


Chelsea #2, Sustainability Initiatives: Innovative uses of brewery by-products, like creating dog treats from spent grains, appeals to eco-conscious consumers. It also just paints a really good picture. Especially, for your brand


Liz, and #1 on the Top 10 Innovative and Diverse Strategies for Breweries to Thrive Year-Round, Experimental Small-Batch Brews: Limited-edition, experimental batches can attract craft beer enthusiasts and create buzz. They also create inclusivity by letting your customer base be a part of the experiment.



  1. End the Sipisode!


Chelsea: That is going to do it for sipisode 11 of the body by beer podcast today. Thank you for joining us and supporting us this week on the Body By Beer Podcast. We hoped that you enjoyed the sipisode! 


If you haven’t already, please make sure to subscribe, like, and share on Spotify, YouTube, or wherever you get your podcasts. And make sure to follow us on all social media channels @bodybybeerpodcast. 


Liz: Cheers to making some incredible memories with us this week! Join us next time on the Body By Beer Podcast for another sipisode full of insights and fun. 


We’ll continue to explore more fascinating tales from around the world of beer. If you have any suggestions or stories to share, drop us a comment. Thank you for listening!


Chelsea & Liz: "Cheers!"

Liz Hess

About the Author

Liz is a Founder at Mustard Later. When she’s not creating a better world for pets and people, she’s reading whatever she can get her hands on, probably drinking a beer, and hiking the beautiful landscape of Colorado.

https://mustardlater.com
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Dry & Damp January: Craft Beer's New Wave - Sipisode 10