Season 1 / Sipisode 15: Behind the Brews: Inside Someplace Else Brewery!
Body By Beer Podcast: [Craft Beer Quest: Someplace Else Brewery - Learn, Inclusions, Innovations] - Sipisode [15]: Aired: [2/14/2024]
*Sound of beer pouring
Introduction:
Chelsea: Welcome to what will be a thrilling ride through the vibrant universe of craft beer on today's episode of the Body By Beer Podcast. Today, we're diving deep into the arcade world of Someplace Else Brewery, where the echo of pinball machines blends seamlessly with the clink of beer glasses, and where every brew tells a story of passion and innovation.
Liz: We'll unveil the secrets behind the perfect pour, journey through the rich diversity that's reshaping the beer industry, and celebrate the culinary artistry that pairs craft beers with gourmet bites. This sipisode isn't just about beer; it's about the pioneers like Beny Ashburn and Teo Hunter of Crowns & Hops who are fermenting a revolution, and the culinary wizards like Chef Jared Kendall, who artfully blend beer with bold flavors.
Chelsea: Welcome to the Body By Beer Podcast—where your journey into the heart of craft beer culture begins.
[TRANSITION MUSIC]
Ale Academy: [Perfect Pour & Glass: Master Your Beer]
Chelsea: Have you ever wondered why your beer never tastes quite the same as it does in a brewery or pub? The secret might just be in the pour.
Let's discuss the art of pouring beer. A proper pour is key to enjoying a beer's full flavor.
Begin by tilting your glass at a 45-degree angle, then slowly pour the beer down the side. As you reach the midway point, gradually straighten the glass, allowing a creamy head to form. This technique will release the beer's aromas and ensure a great tasting experience.
Liz: Certain beers, especially nitros, benefit from a "hard pour" technique. This method involves pouring the beer directly into the center of the glass from a higher distance, rather than tilting it. This aggressive pouring style induces a thicker head, enhancing the beer's aroma and flavor release. Nitro beers, known for their smooth and creamy texture, particularly thrive with this approach, as it activates the nitrogen, creating a cascading effect and a fuller sensory experience.
Chelsea: Now, let's talk about the different glassware options. Matching the right glassware to the beer style elevates the drinking experience by enhancing its unique characteristics.
A tulip glass is ideal for highlighting aromas, making it great for aromatic beers like IPAs. Pilsner glasses, with their tall and slender shape, highlight the clarity and bubbles of lighter beers.
Liz: Additionally, Snifter Glasses are designed for beers with complex aromas and high alcohol content, such as barleywines or strong ales. The wide bowl and narrow top trap the aromatics, allowing for a fuller sensory experience with each sip.
Mastering the perfect pour and understanding the significance of glassware are essential skills for any beer enthusiast. Whether it's the gentle tilt for a smooth pour or choosing the right glass to enhance your beer's aroma and appearance, these techniques elevate your drinking experience from ordinary to extraordinary.
Chelsea: This week's Ale Academy is powered by our amazing partners at The Microbrewed Beer of the Month Club! They've braved countless not-so-great beers to bring you only the best. Their dedication shines through their curated online archives, complete with tasting notes for every beer they've featured.
Don't miss out—support us and elevate your beer game by clicking the link at the end of our description to place your order today.
Liz: Thanks to partnerships like this, we're able to consistently deliver the premium content you love on the Body By Beer Podcast. Support us by checking out these exceptional beers.
Click that link below!
[TRANSITION MUSIC]
Brew News Segment: Love, Diversity & Flavor
Chelsea: Welcome to our Valentine's Day edition of Brew News on the Body by Beer podcast, where love meets diversity and culinary delight in the craft beer world. Today, we spotlight Crowns & Hops from Inglewood, CA, a trailblazing brewery led by Beny Ashburn and Teo Hunter, who are shaking up the industry with their commitment to diversity and inclusion. Plus, dive into Denver's food scene with Chef Jared Kendall, whose beer dinners marry local flavors with exceptional brews.
Liz: #1: Happy Valentine’s Day! We’re toasting to love, laughter, and the perfect pour this Valentine's Day. Whether you're snuggling up with your sweetheart or celebrating solo with a stout, we're here to add a little fizz to your festivities. We wish you a Valentine's Day that’s brimming with happiness!
Chelsea: Disruptors of Craft Beers: Crowns & Hops - Inglewood, CA, led by co-founders Beny Ashburn and Teo Hunter, are revolutionizing the craft beer industry by emphasizing diversity and inclusion. With backgrounds in marketing and creative production, they've built a brand that champions racial equity and showcases that Black and Brown communities have a significant place in beer culture. From their initial movement, Black People Love Beer, to the establishment of Crowns & Hops, they've fostered community engagement and conversation around diversity in craft beer, challenging industry norms and advocating for broader representation.
Liz: Chef Jarred Kendall: Westword, Denver.
For those of you who haven’t expanded your pallets into the pairing of beer and food and are looking for a beer and food delight: Denver chef Jared Kendall might be dialing down his popular beer dinners to bi-weekly events, but he’s still partnering with top breweries to serve local, seasonal dishes paired with craft beers. He’s known for creating a unique dining experience, and his dinners are a hit among food and beer enthusiasts. Kendall's journey from a family-taught cook to a celebrated beer dinner chef showcases his dedication to exploring and defining Colorado's culinary identity through innovative pairings and foraged ingredients. If you’re interested in a fantastic experience within the beer and food industry, make sure to look up Chef Jarred as he takes you into the world of his innovative beer dinners.
Chelsea: For more information, visit Crowns & Hops and check out the latest on Chef Jared Kendall's offerings.
Articles Mentioned:
1. Crowns & Hops: The Dopest Dankest Disruptors of Craft Beer: https://www.hopculture.com/crowns-and-hops/
2. The 12 Best Beer Festivals You Can't Miss This Year - Hop Culture: https://www.hopculture.com/best-beer-festivals-2024/
3. Chef Jarred Kendall is leading Denver's beer dinner scene: https://www.westword.com/restaurants/beer-dinners-thistle-mint-jared-kendall-18975968 4. Celebrating Black History in Craft Beer: https://www.brewersassociation.org/association-news/celebrating-black-history-in-craft-beer/
[TRANSITION MUSIC]
Hoptimistic Inquiries: [Questions About Brewery Tours! ]
Liz: Welcome back to Hoptimistic Inquiries, where today we're diving into the world of brewery tours. Gone are the days of the straightforward, free peek behind the scenes. Now, breweries are upping the ante, turning tours into immersive experiences complete with souvenirs like a branded pint glass and, yes, a complimentary beer to enjoy.
Chelsea: What is a Purchased Brewery Tour?
A brewery tour is your customer’s golden ticket to the heart of where craft beer magic happens. It's not just a walk-through; it's an educational adventure through your brewing process, from grain to glass. As brewery employees, we saw it as a chance to share our passion, process, and dedication to the craft with our guests, and fellow beer enthusiasts.
Liz: How Do You Customers Find Your Brewery Tour?
Finding these tour expeditions should be as easy as tapping on your phone. Customers can start with a quick search online or head straight to your brewery's website. Social media platforms are also a goldmine for tour announcements and event pages.
Chelse: How Do I Promote My Brewery Tour?
Promotions on brewery tours often pop up on social media, in newsletters, and sometimes in collaboration with local tourism sites. Providing a newsletter from your brewery is like offering a backstage pass to all things craft beer, including exclusive discounts and early-bird tour bookings. So, don’t forget to encourage early sign-up for those.
Liz: How Much Should I Charge?
The charge can vary, as much as what you’re offering throughout the tour. So check out your costs. Typically, you're looking at a range from $10 to $30, for your customers it’s a small price for the richness of the experience you’re offering, the knowledge imparted, and the take-home swag. Remember, your guests are not just buying a tour; they’re having an experience, creating a memory, and supporting the craft beer community.
Chelsea: How Do Customers Sign Up?
Securing a spot on your brewery tour should be straightforward. Have customers visit your brewery's website for a tour section and book directly from there, or a tour partner site. E.g.: TripAdvisor or Air BnB. Never underestimate the power of an in-person signup or over the phone. For special tours with limited availability, promote booking in advance.
Liz: Remember that brewery tours offer more than just a glimpse behind the scenes. They're an invitation to connect with craft beer on a deeper level, to learn, to taste, and to walk away with something more than just a buzz—a richer appreciation for the art and science of brewing.
[Transition Music]
Main Segment: Someplace Else Brewery Interview/Tour: Tori (Co-Owner)
Chelsea: Let us step into a world where the clinking of pint glasses meets the nostalgic buzz of arcade games, and where passion brews into innovation. Today, we're tapping into an extraordinary story of creativity, community, and craft beer with the co-founder of Someplace Else Brewery, a place where the love for craft beer and arcade games collide to create a truly unique experience.
From a hobby in a garage to the pioneering of the 'brewcade' concept, we'll explore how a dream and a deep-rooted passion for brewing have challenged the norms of a traditionally male-dominated industry.
So Tori,
L: OUTSIDE: Tell us who are you and what’s your title.
C: OUTSIDE: Can you share the story of how your passion for brewing and a hobby turned into the creation of Someplace Else Brewery?
L: IN TRANSITION Let’s go inside! - What’s your favorite part of your setup? (EI: the items, the location, the brew house)
C: IN THE PINBALL ROOM: What inspired the "brewcade" concept, combining craft beer with pinball and skeeball,
L: IN THE PINBALL ROOM: How do you feel this sets you apart in a saturated market?
C: IN THE PINBALL ROOM: Which is your favorite game?
L: IN TRANSITION _ Let’s head to the brew house _ What figures in the craft beer world or beyond who have inspired you in your journey with SomePlace Else Brewery?
C: IN THE NEW BREW HOUSE: With a 5 bbl brewing system and a focus on a diverse flagship selection, how do you approach the brewing process, and
L: IN THE BREW HOUSE: What is your philosophy behind the beer you create?
C: IN THE NEW BREW HOUSE: Can you tell us more about your weekly small batch R&D program and how it influences your beer lineup and customer experience?
L: IN THE NEW BREW HOUSE: Are there any new projects you can tell us about, beers, or expansions on the horizon?
C: IN TRANSITION _ Let’s grab a beer _ Among the beers you’ve created, do you have a personal favorite or one that stands out to you the most? Why?
L: IN TRANSITION: As a woman co-founding a brewery in a predominantly male industry, what are the biggest challenges have you faced?
C: BEHIND THE BAR: How have you overcome these challenges?
L: BEHIND THE BAR _ while pouring beers _ What changes have you seen in the industry regarding diversity and the representation of women since you started?
C: BEHIND THE BAR _ while pouring beers _ What advice would you give to other women looking to enter the craft beer industry?
L: BEHIND THE BAR _ while pouring beers _ What is your favorite aspect of the craft beer space?
C: IN TRANSITION _ Head to a table where we can see the whole taproom in the background _ How do you balance the creative aspects of brewing and running a brewcade with the business side of things, especially on a shoestring budget?
L: AT A TABLE: Any plans you can share with us that you have for SomePlace Else Brewery?
C: AT A TABLE: How do you plan to continue innovating and keeping things fresh for your customers, especially with your R&D program?
L: AT A TABLE: Thanks for taking the time to talk with us and let us record at your amazing brewery. One final question, what are you most excited about for this upcoming year?
Chelsea: As we close the taps on today’s conversation with the visionary behind Someplace Else Brewery, we’re left inspired by a journey that blends the joy of arcade games with the craft of brewing exceptional beers. This unique brewcade concept not only sets Someplace Else apart in a crowded market but also embodies the spirit of innovation and community that drives the craft beer industry forward.
Liz: For women who are aspiring to carve their path in the craft beer world, this story stands as a testament to the power of perseverance, vision, and the importance of creating something that brings people together in joy and appreciation. As SomePlace Else Brewery continues to innovate with new beers and experiences, we eagerly anticipate the next chapter in its journey.
Chelsea: Thank you for joining us in this exploration of beer, business, and the arcade—reminding us all that some of the best places in life are those created out of pure passion and a desire to do something a little different. Here’s to the adventures that await in the world of craft beer and beyond. Cheers!
[Transition Music]
Sips of Wisdom: [February Facts - Black History & Love]
Liz: Welcome to Sips of Wisdom! Today we will discover how Peoples Brewing Company became a beacon of racial and economic empowerment, how White Lion Brewing weaves history and community into its craft, and we’ll uncover the ancient, festive origins of Valentine’s Day. Let's toast to stories of resilience, heritage, and love—all poured into a glass of beer.
Chelsea: #1. People’s Brewing Company: Did you know Peoples Brewing Company, founded in 1970 as Wisconsin's first Black-owned brewery, aimed to empower the Black community through ownership and representation in brewing, yet faced insurmountable challenges and closed just two years later?
Led by Theodore “Ted” Mack, the brewery aimed to offer beer symbolizing racial and economic empowerment for the Black community. Despite Mack's innovative vision, Peoples Brewing encountered significant obstacles, including racist backlash and challenges in market expansion, which led to its closure in 1972.
Liz: #2. White Lion Brewing Company - Springfield, MA:
Did you know that White Lion Brewing Company, established in 2014 by Raymond Berry, Jr., is not only Springfield, MA's first beer brand and Black-owned brewery but also ties back to the city's role in the Underground Railroad? Inspired by African folklore, the White Lion symbolizes prosperity and aims to uplift the community and craft brewing industry, especially among Black and brown people.
Chelsea: #3: Valentine’s Day: Does Valentine’s Day have a beer-related history? One fun fact about Valentine's Day is that it is believed to have originated from the Roman festival of Lupercalia (loo·pr·ka·lee·uh), held in mid-February. This ancient festival celebrated fertility and included various rites and matchmaking lotteries to pair men and women. Where they most likely served beer. Over time, it transformed into the day of romance we know today, with St. Valentine becoming its patron saint.
Today we're reminded that behind every beer is a story of tradition, struggle, and community, inviting us to pour another glass and toast to the rich, diverse tapestry of brewing history and cultural celebrations. Thanks, for joining us.
[Transition Music]
Brews & Bites Segment: [Southern Sun Pub: Stout Month Flight Pairing]
Liz: Join us on our culinary quest inspired by our latest adventure at Southern Sun Pub & Brewery during Stout Month, where spicy buffalo cauliflower wings met the minty chocolate notes of Girl Scout Stout, hearty poblano chili danced with the toasty vibes of Montserrat Stout, and a creamy Exrta Fancy grilled cheese found its perfect match in the rich Korova Cream Stout.
Welcome to 'Brews n Bites,' our celebration of the pairings born from the heart of stout month festivities, where every bite and sip was a journey into flavors yet to be told.
Chelsea: Appetizer Pairing Highlights:
Cauli-Wings: The freshness and slight bitterness of the cauliflower, enhanced by the vegan kolsch tempura batter, beautifully complemented the minty freshness and chocolate depths of the Girl Scout Stout.
The contrast between the spicy buffalo sauce and the creamy sweetness of the Korova Cream Stout also offered an intriguing flavor experience.
Liz: Chili Pairing Highlights:
Jerry’s Vegan Chili: The hearty and spicy profile of the chili, with its poblano peppers and aromatic vegetables, paired well with the Montserrat Foreign Export Stout’s dry and toasty character and enhanced the chili's depth.
The Moloko Plus Coffee Cream Stout, with its smooth coffee notes, also had an elevated effect on the chili’s complexity.
Chelsea: Grilled Cheese Pairing Highlights:
Extra Fancy Grilled Cheese: The creamy and tangy nature of the Havarti and goat cheese, combined with the sun-dried tomatoes and arugula, was a match made in heaven with the creamy and rich Korova Cream Stout.
Alternatively, the complex and hoppy Trickster Stout added an unexpected but delightful contrast to the sandwich.
Liz: As our 'Brews n Bites' journey, sparked by the rich discoveries of Stout Month at Mountain Sun Ales Pub & Brewery, closes, we're left salivating over the memory of every bite of our pairings. From the spicy kick of the buffalo cauli-wings harmonized with the minty stout, to the complex tango of Jerry’s vegan chili and toasty Montserrat stout, each pairing was a testament to the inventive spirit of craft beer and cuisine at Southern Sun.
Chelsea: We hope this adventure inspires you to explore the possibilities of beer pairings in your culinary adventures.
[Transition Music]
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Craft Beer Countdown: [Top 10 Beer Fests: A Must-Sip List; 2024]
Chelsea: Hop Culture (article in the description) put out an article listing their top 12 beer festivals for 2024. Based on the list, we've crafted a must-see guide to the crème de la crème of beer festivals. These events are not just about the brews; they offer that special X-factor making them worth every penny and minute.
While we've taken their top 12 and distilled it down to our own top 10, we've also sprinkled in a couple of our favorites that we felt deserved a spot. Get ready to explore the beer festivals that truly stand out in the crowd.
Liz: #10: Altered States Libation & Arts Festival - Greenville, SC: The Eighth State Brewing Company's festival is a must-visit for stout lovers, showcasing some of the most innovative imperial pastry stouts that can transport your taste buds to new dimensions. Recognized for crafting some of the finest stouts, their beer fest not only features an impressive lineup of breweries but also combines great music, making it a holistic sensory experience. With exceptional beers from celebrated breweries and a vibrant music scene, it’s an event that celebrates creativity in brewing and music alike.
Chelsea: #9: Irie Jungle – Tripping Animals Brewing: This one got us because it led with blast Guns N Roses Welcome to the Jungle. You made me at hello, so to speak. It’s a must-visit festival for its blend of top-tier breweries, alongside Florida’s best food pop-ups, and immersive art installations, all in a sprawling indoor and outdoor venue. This Venezuelan-owned brewery’s laid-back vibe and reputation for throwing memorable parties make it a standout event, promising a unique, fun-filled experience that’s both a beer lover’s dream and a cultural feast.
Liz: #8: Barrel & Flow - Pittsburg, PA: Why you should be there: Barrel & Flow stands out for its dedication to inclusivity, earning its spot as the top brew fest by USA Today. It uniquely champions diversity by exclusively showcasing Brown- and Black-owned breweries, along with collaborations that highlight Black artists, performers, and businesses. This festival not only celebrates craft beer but also enriches the experience with culture and community, embodying its mission to “Keep Black Arts on Tap!” making it a pivotal event for beer enthusiasts and supporters of diversity in the industry.
Chelsea: #7: Collaboration Fest - Colorado’s Brewers Guild - Westminster, CO: Collaboration Fest is unique for its celebration of teamwork and creativity, bringing together over 165 of Colorado's finest breweries to craft over 120 unique collaborative brews specifically for this festival. Esteemed within the brewing community, it's a favorite event among local brewers, featuring innovative partnerships and one-of-a-kind beers that highlight the spirit and talent of the Colorado beer scene. This festival not only showcases the collaborative nature of the craft beer industry but also offers attendees an unparalleled tasting experience.
Liz: #6: Fooler’s Ball - Fargo, ND: Foolers’ Ball, hosted by Drekker Brewing, brings a festival vibe as wild as their renowned fruited sours. Returning for its second year in North Dakota, this event gathers forty of Drekker’s “weirdest pals” to surprise and please your palate. Think of it as a smaller-scale Extreme Beer Fest with an eclectic mix of breweries like The Brewing Projekt and Weldwerks, promising an unforgettable experience for lovers of the uniquely crafted brew.
Chelsea: #5: Cabin Fever Winter Festival - Warwick, NY: Drowned Lands Brewery's Cabin Fever Festival is not just about enjoying some of the best beers in the country, like their acclaimed Deep Creek IPA; it's an invitation to embrace winter's chill in style. At their scenic New York property, attendees can gather around fire pits, enjoy s'mores, and explore a fantastic tap list in a celebration of winter that promises exceptional beer releases. Last year's event sold out, making early planning essential for this unique cold-weather beer fest.
Liz: #4: Free the Whales - Las Vegas, NV: Free the Whales started as Kris Marino's ultimate birthday bash with J. Wakefield, showcasing rare beers from their collections. This event has evolved into a must-attend festival, celebrated for its exclusive selection of hard-to-find beers. Heading into its ninth year, Free the Whales is expanding, with Marino aiming to host the next event in Las Vegas, promising it to be the year's most unforgettable beer party.
Chelsea: #3: The Firestone Walker Invitational Beer Fest - Paso, Robles, CA: The Firestone Walker Invitational Brew Fest sets the gold standard for beer festivals, distinguished by Firestone Walker Brewmaster Matt Brynildson's curated selection of global breweries. Attendees get an exclusive taste of innovative brews from both rising international stars and established domestic ones, like New Zealand's Garage Project and Italy's Birrificio Italiano. This festival is celebrated for its unique blend of discovery, where beer enthusiasts can explore rare finds and enjoy a vibrant atmosphere, all with the bonus of excellent food included in the ticket price.
Liz: #2: Great American Beer Festival (GABF) - Denver, CO: The Great American Beer Festival (GABF) is not just a beer festival; it's an institution in the American craft beer scene. It brings together the largest collection of U.S. beers served in a public tasting event alongside a competition judged by industry peers. This festival is a showcase of the best brews from all over the country, offering attendees an unrivaled opportunity to taste a wide variety of beers and meet the brewers who make them.
Chelsea: Festival #1: Oktoberfest - Munich, Germany: This is an obvious and our personal favorite, so we’re biased. If you haven’t been and you have the time you must go! Oktoberfest in Munich is the world's largest Volksfest, combining a massive beer festival with a funfair. Known globally, it draws millions of visitors from around the world to celebrate Bavarian culture, indulge in traditional foods, and, most importantly, enjoy a wide variety of beers served in iconic steins. It's a bucket-list event that embodies the spirit of beer celebration in the heart of Bavaria, offering an unparalleled experience of festivity, heritage, and communal joy.
Liz: That will do it for today’s gamified journey through SomePlace Else Brewery and the wider world of craft beer, from the intimate art of pouring to the bold voices championing diversity and culinary creativity, we hope you're leaving with your thirst for knowledge and adventure fully sparked.
Chelsea: Remember, whether it's mastering the pour, exploring the vibrant tapestry of stout month pairings, or celebrating the disruptors making a difference, there's always a new horizon in the craft beer universe waiting to be discovered. Thank you to our fellow beer enthusiasts, for joining us on this sipisode of exploration and inspiration.
Don't forget to subscribe for more tales of craft beer and humanity, and until next time, keep your glasses full and your hearts open.
Chelsea & Liz: "Cheers!"
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Microbrewed Beer of the Month Club: https://bit.ly/496L5v1
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